Easily track emails with read receipts in desktop-based clients like Microsoft Outlook. When it comes to Gmail and other online email clients of its kind, it gets a bit trickier because they (especially Gmail) don’t have this feature by default. You must introduce a third-party application to the email service. We saw an option when looking at How to track whether your email was opened or clicked in Gmail using RightInbox.
Email tracking is an active area with requirements that range from personal use to more professional needs, from tracking sales leads to authenticating official documents. Options abound. One of them is Yesware.
When you arrive at Yesware’s homepage, it seems that the primary targets for Yesware’s email tracking service are salespeople and their CRM needs. That’s true because the company creates a suite of products for the sales and CRM industry. But email tracking has real-world applications for those who want to use it without the sales and customer tracking component.
What is Yesware and what does it do?
Yesware is available for Gmail in both desktop and Android versions. On the desktop, Yesware is available as a browser extension in Chrome and Firefox. As a browser extension, it integrates with the normal Gmail workflow and you don’t need to open a separate app to use the email tracking system. Yesware is free to use, but the free account lets you track up to 100 email events per month (i.e. any email opened or clicked on). Yesware keeps track of all open emails you send to recipients. It also gives you feedback on when they were opened, who opened them, where in the world, and how often. If you enable link tracking, Yesware also tracks links clicked in emails.
Behind the scenes – How does it work?
Your intended recipient sees a normal email. No link or address can redirect it to the spam folder. Just like any other email tracking service, Yesware also uses 1×1 transparent pixel images to track email opens. Recipients need to have images enabled for Yesware to work. Recipients may see a message along the lines of “Load image from this user?” because some email clients ask for permission before downloading an image.
Your email page changes to reflect Yesware’s controls:
You can see a snapshot of the recipient’s details in the bar above the inbox. You can access your Yesware account from the drop-down list below the green Yesware icon at the top. Control to deactivate Yesware in case you don’t want to track emails is also available there.
Clicking on the Yesware bar will expand it to show some more data, such as the recipient’s location on a Google Map.
A graph also shows how many of your emails have been opened by recipients.
The Goals tab is for tracking leads. For the sake of brevity, we won’t go into the sales and CRM aspects of this app. But if you’re interested, Yesware offers custom sales templates, custom reports, CRM synchronization, and analytics functions.
Do you think Yesware gives you more control over your email? Or do you think it’s an invasion of someone’s privacy? Give your opinion in the comments below.
Categories: How to
Source: thpttranhungdao.edu.vn/en/
