The UFC, or Ultimate Fighting Championship, is the biggest mixed martial arts (MMA) promotion in the world, and features some of the best fighters from around the globe, including Jon Jones, Leon Edwards, Alexander Volkanovski, and Alexa Grasso.
The organisation has seen revenues grow year on year, with 2022 bringing record revenues for its parent company Endeavor. All 21 scheduled UFC live audience events sold out, sponsorship deals broke records and the US fan base grew double digits compared to 2021.
According to Chief Financial Officer Jason Lublin, the UFC “continues to be an industry leader in digital engagement”. A fact borne out by over 220 million followers on their social media accounts. Lublin went on to say:
“UFC set 11 arena records for highest-grossing events, including four of the highest grossing Fight Nights in the U.S. and the two highest grossing Fight Nights in UFC history, both at London’s O2 Arena.”
There are several reasons for the unprecedented success of UFC:
- Clever marketing and use of social media
- Sponsorship deals with companies like Reebok and Monster Energy.
- Merchandising
- They attract the best fighters in the world
- They give the fans the fights they want to see
Choosing a sportsbook
It’s no surprise that the success of UFC has seen a rise in fans wanting to get in in the action by placing a bet on their favourite fighters. However, before you sign up to an online sportsbook it’s important to do some research in order to find a reputable site that offers the best betting odds. Here’s what you need to look out for:
Check the license and regulation:
A good sportsbook will have a valid license from a recognized authority, such as the UK Gambling Commission, the Malta Gaming Authority, or the Curacao eGaming. This means that the sportsbook follows the rules and standards of fair and responsible gambling.
Security:
You want your financial and personal details to remain safe so check a sites security before handing them over. Visit the website and look for the HTTPS, SSL, or padlock icons.
Ratings and reviews:
You can find reviews and ratings from other bettors on a variety of websites. These reviews and ratings can give you an idea of the quality and reliability of the sportsbook, such as its customer service, payouts, bonuses, and odds.
Compare odds and bonuses:
The best sportsbook should offer competitive odds and attractive bonuses for new and existing customers. You can compare the odds and offers of different sportsbooks on websites like
Customer service:
Some sites only offer customer service over web chat or during certain hours of the day. A reputable site will offer multiple ways of getting in touch, with many providing 24-hour customer service for added peace of mind.
Bet variety:
Check out the variety of bets available on the site to make sure they offer a wide variety of options. The best sites will offer multiple bet choices which means you’re guaranteed to find a bet that appeals to you.
Here are some of the most common best among fight fans:
Moneyline:
This is currently the simplest and most popular bet around in UFC. Simply pick the winner of the fight, no matter how they win or how long it takes. Odds are based on the probability of each fighter winning, and can change depending on a variety of factors including, injuries, weigh-ins, or media hype. Moneyline bets are popular because they are easy to understand and can offer good value.
Over/Under:
This is a bet on how long the fight will last, based on a number of rounds or minutes set by the sportsbook. You can bet on whether the fight will go over or under that number, or you can bet on the exact round or minute that the fight will end.
Over/under bets are popular because they add more excitement to a fight and can reward fan knowledge. They can also offer better odds than moneyline bets.
Method of Victory:
This is a bet on how the fight will end. The options are:
- Knockout (KO)
- Technical knockout (TKO)
- Submission
- Decision
- Disqualification.
You can bet on the specific method for each fighter, or you can bet on a general category such as KO/TKO. Method of victory bets are popular because they can offer higher payouts than moneyline bets.
Prop Bets:
These are bets on specific events that may occur during a fight. These include who will land the first punch, score the first takedown, and so on. Prop bets are popular because they add a layer of creativity and fun to proceedings. They also offer potentially huge payouts for smaller stakes.
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