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If you’re not currently using Instagram for personal or business purposes, you’re missing out.
For an individual, Instagram is a great platform where you can express yourself through pictures or videos. It’s also a great way to connect with your friends and stay up to date with what’s going on in their lives.
On the other hand, businesses use Instagram as a platform where they can connect with existing/potential customers. They do this by producing content as a means of storytelling.
An integral part of social media for businesses is that it helps to increase their brand awareness, reach a larger audience and drive engagement. This has a huge advantage as it can lead to conversions.
For individuals
Here are a few reasons why Instagram is so important to Individuals.
#1: Expressions
Instagram is a platform where you can express yourself through photos, videos or stories. It’s a place where you can show your artistic, creative, or fun side that people don’t really know about.
In other words, Instagram is your chance to be bolder and express yourself more creatively.
#2: Satisfaction
One of the popular ways you should increase your followers on Instagram is the level of satisfaction you will receive. This can be the number of likes or positive comments you will get from each post.
If you are dominated by influence, status, or praise, then Instagram can play a role in boosting your ego.
But of course, you have to have a decent following and a good engagement rate to get satisfaction. So increasing your followers is very important to achieve this.
If you are looking for the latest and most effective strategies to increase your followers, you can read this article.
#3: Leverage
The term is rather vague as there are many different factors to discuss.
First, Instagram is a great way for you to establish your personal brand. Personal branding is important because it gives you the opportunity to establish your identity.
The content you’re posting on Instagram has the potential to spark people’s awareness of you before you even meet them in person. As a result, this makes it easier for your audience to connect with you on a personal level, and vice versa.
The second point is the support network. The support network on Instagram is extensive. For example, a nonprofit can use Instagram’s donation stickers to raise funds for a specific cause.
Finally, Instagram is ad-free for whatever cause you’re supporting, the endeavor you’re promoting, or the interest you’re showing. The number of conversions you’re about to get depends on how many active, engaged followers you have. So the more followers you have; better.
For Businesses
This is why Instagram is important for businesses.
#first. Brand awareness
Storytelling plays an important role in content marketing, and Instagram allows businesses to do this in many ways.
Posts and videos allow businesses to showcase their products/services visually. Generic photos can also be reinforced with captions for conversion purposes, such as a link reference to a bio.
Plus, IG stories are a great way to get conversions, especially if you have the swipe up feature. However, this feature is available for business accounts with more than 10k followers.
#2. Reach a larger audience
This is a no-brainer one. Instagram allows businesses to reach a larger audience, and a larger audience = more conversions.
If your business has a lot of followers, you can post something to announce a product/service launch or price drop. It’s a quick and easy way to market something on a global scale.
#3. Promote participation
For businesses, creating content on Instagram is an opportunity to drive engagement from your customers. This is a great way for you to interact with your customers on a personal level.
Furthermore, this establishes both trust and recognition, which is essential for any business.
Summary
If you Famous Instagram As individuals (for good reasons), your followers tend to become your fans. This makes them very likely to be affected by whatever you do. Some of them are willing to do whatever for you. This is why brands are attracted to individuals with large followings and engagement rates.
On the other hand, Instagram strengthens businesses with unique tools to promote their products/services.
After all, Instagram is important to individuals as well as businesses because it all revolves around one word – Influence.
Add-ons
If you liked this article, please read my other articles:
List of interactive groups on Instagram in 2020
Follow to follow on Instagram: Tips and tricks
Author: Lim How Wei. Lim How Wei is the founder of Followchain, a community that simplifies development and networking for Instagram users. Follow him on Instagram.
Categories: Social Media
Source: thpttranhungdao.edu.vn/en/
