The Celebrity Factor and Trading: How A-Listers Made Investments Mainstream

Celebrities have the power to turn nothing into something. They can generate hype around a particular product, trend, or idea and make it mainstream. We’ve seen this happen many times over the years. Take, for example, Ghanaian songwriter and musician, Martin King Arthur. Otherwise known as Kofi Kinaata, he recently used his public image to raise awareness about the issue of illegal fishing. Although the song Illegal Fishing [Closed Season] might not solve the problem, it’s a start. Indeed, he won the Vodafone Green Award for his efforts and, more importantly, made the issue mainstream.

Celebs Shine a Spotlight on Trading

This type of influence can be used for all sorts of things, not just environmental policies. In 2020 and 2021, one thing of interest among the A-listers of this world was investments. Cryptocurrencies such as Bitcoin and Dogecoin were the focus of people like Elon Musk. However, this has spawned a much broader interest in trading as an activity. In fact, even when celebrities aren’t trying to spark a rush of trading activity, their actions can impact the market. We saw that during a post-match press conference at Euro 2021 when Cristiano Ronaldo pushed aside two bottles of Coca-Cola in favor of water. The act caused shares in Coca-Cola to drop 1.6% and the company to lose $4 billion from its market capitalization.

This demonstrates the power celebrities have on the financial markets. However, more significantly, it makes people aware of the markets. Indeed, the very fact mainstream media outlets covered the Ronaldo incident and referenced shares in Coca-Cola made people aware of trading. That, in turn, plays into the recent online trading revolution. Today, more than ever, buying and selling stocks, commodities, and other financial instruments has become a mainstream pastime. Online broker sites make it possible for almost anyone to trade via their desktop or mobile.

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Trading Technology Takes Things to a New Level

Take, for example, gold. Africa is one of the largest gold mining regions in the world. From South Africa to Ghana, countries across the continent are responsible for a global market worth trillions of dollars. Using online broker sites, you can trade commodities using contracts for difference (CFDs). This type of trading allows you to speculate on the price of gold, rather than buying the underlying asset. The benefit of this is that you can speculate on the price increasing or decreasing. These provisions, in tandem with the proximity of the gold mining industry (i.e. it’s here with us in Africa), makes it a potentially interesting area of exploration.

Source: Pixabay

Of course, the rise in popularity of trading and it being the talk of the celebrity world doesn’t mean that it isn’t a risky financial endeavor. The point, however, is that the industry has moved into the spotlight due to the rise of technology and exposure. Trading sites have made it easier to buy and sell, while celebrity interest has made trading mainstream. Therefore, don’t be surprised if you see more people discussing their investments on social media. It may not be the hottest trend forever but the recent hype surrounding the investment world is something that will have a positive impact for years to come.

Categories: News
Source: thpttranhungdao.edu.vn/en/

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