Professional vs. Personal Account on Instagram: Understand the Differences

In addition to personal use, Instagram is an ideal platform for small businesses, startups, organizations, and influencers. Thanks to the growing popularity among businesses, Instagram has announced professional accounts for such users. It opens up more tools to grow and understand your followers better. Here are all the key differences between personal and professional accounts on Instagram.

There are three types of Instagram accounts – Personal, Professional, and Creator. Based on your preferences and usage, you can switch to any type of Instagram account in the app. However, which account type is ideal for you? Let’s learn the difference and choose between a personal account and a professional account on Instagram.

What is a professional account on Instagram?

As the name suggests, Instagram for Professional unlocks more tools and add-ons for your account. You can promote your Instagram posts to reach potential customers worldwide, add quick replies, enter contact button, create shopping page etc.

Professional Account vs. Personal Account on Instagram

A personal account is ideal if you primarily use Instagram to stay in touch with friends and family to share occasional holiday posts. However, if you want to upgrade your Instagram experience with a useful tool, then you can’t skip a professional account either.

With a personal account, you can post regular content, create Stories, use Instagram DMs, and even make it private so only your followers can see it. A professional account is set to public. After all, who doesn’t want to reach a wider audience on Instagram?

Advantages of using a professional Instagram account

Here are all the features you get with a professional Instagram account. If one of the features is a deal breaker for you, keep reading to learn how to convert your personal account into a professional account.

Details about Instagram

To make your trading strategy a success, you will need access to analytical tools. Instagram Insights is one of the main perks of using a business account. You can check your account’s reach, account engagement, total followers, and shared content.

You can also review the unique accounts that have viewed your content, including ads, reels, and videos. You can also check that insight in a specific timeframe.

Increase posts

When you switch from a personal account to a professional account on Instagram, you may see a Promote button next to your posts. You can tap on it, choose a goal, add a URL and action buttons to sign up, contact, shop, and reach the relevant audience on the platform.

Create quick replies

If your Instagram business account has thousands of followers, you may receive a number of messages and questions daily. Managing these messages can take time and effort. Instead, you can use the quick reply function and create answers to frequently asked questions.

Just add a shortcut and Instagram will replace it with your generic reply. You can read our dedicated post to learn about Instagram saved replies.

Enter a contact button

Professional accounts on Instagram allow you to add a dedicated contact button to your profile. You can add your call, email and WhatsApp details to the contact menu.

Shopping on Instagram

This one is for retailers and users who are running an e-commerce website. You can enable the Store tab on your profile and let your visitors just browse through all the products from the app.

Automate your content

As a creative or professional, you probably have several social media accounts to deal with. Instagram allows you to schedule your content in advance to hit the perfect hours. You need to connect your Facebook account to Instagram and publish your content like a pro. You don’t have to rely on paid tools to get the job done.

Add link on Instagram Stories

It’s another useful add-on for business users. You can add a link to your story if you have more than 10,000 followers on Instagram. It’s a much better experience for visitors to check out your product after seeing an enthralling story.

Switch from a personal account to a professional account on Instagram

Now that you know the benefits of using a professional Instagram account, follow the steps below to make the switch.

Step 1: Launch the Instagram app and tap your profile icon in the bottom right corner.

Step 2: Tap the three horizontal lines at the top and open Settings & privacy.

Step 3: Select Account Type and Tools.

Step 4: Tap ‘Switch to pro account’ and follow the on-screen instructions.

It may take a while to activate the trading tools for your account.

Tips to grow your professional account on Instagram

Here are some tips you can apply to increase your Instagram reach.

• Fill out your Instagram profile with contact details.
• Continuous posting on the platform.
• Invest in creating better photos, videos, stories and reels.
• Follow Instagram analytics.
• Use hashtags smartly to reach a wider audience.
• Respond to your customers, interact with comments, and respond to questions quickly.
• Boost your Instagram posts.

Choose your Instagram account

We recommend starting with a personal Instagram account. Once you gain traction or decide to grow your business on the platform, switch to a pro account to unlock more tools. If you don’t want all these add-ons, you can always revert back to a personal account.

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Source: thpttranhungdao.edu.vn/en/