Instagram is slowly transitioning from a personal social media experience to a platform for brands, marketers and influencers. To meet the growing needs and types of audiences, Instagram is constantly adding new features to the platform. One such feature is Instagram tutorials. Here’s what Instagram tutorials mean and how you can use them.
Instagram guidelines can be helpful to differentiate your profile from other accounts on the platform. In this post, you’ll learn how exactly Instagram’s guidelines can help you build your brand and how to use them effectively.
What are Instagram Tutorials?
Tutorials are Instagram’s mission to create short, shareable text-based content to share with followers. They are mini blog posts to promote upcoming product collections and showcase the entire portfolio in an easy to understand format.
Many brands are busy creating Instagram Stories and Stories to promote upcoming products or sales. Sometimes, an image or video may not be enough to convey a clear message. You will need to write a small guide to cover all the details. Instead of choosing WordPress, Medium, or any other web publishing platform to write small posts (and then share them on Instagram), you can use the tutorial to create content inside the app.
The Instagram guide is neatly integrated into your profile. Anyone who accesses your Instagram account can see them.
What kind of content can you create with Instagram tutorials
The final use case depends entirely on you. For example, you can write a small review of a movie with instructions on Instagram and share it with your followers. Similarly, restaurant owners can share weekend lunch buffet menus with more details in the instructions. Here are some popular ways to use Instagram tutorials:
- Writing Guide FAQ
- Product launch
- restaurant reviews
- gift guide
- Product Description
- travel recommendations
- Your past year achievements, much more.
Now that you know what Instagram tutorials do and how they can be useful, let us show you how to use them in the app.
How to create tutorials on Instagram
We’ll show you step-by-step instructions for creating Instagram tutorials from scratch. Start.
Note: The Instagram app on iPhone and Android is identical. We used the Instagram app for iPhone in the screenshots below. You can use the same steps on the Instagram app for Android.
Step 1: Open the Instagram app on your iPhone.
Step 2: Go to your account from the bottom tab bar.
Step 3: Tap the + icon at the top.
Step 4: Select Guide from the bottom menu.
Instagram offers built-in Tutorial templates for you to choose from.
- Locations – To recommend places in your city or surrounding areas.
- Products – To showcase your favorite products to your followers.
- Posts – To showcase your past Instagram posts or saved ones from different accounts.
Select Posts.
Step 5: From the following menu, you will see two options – All Saved and Your Posts.
Step 6: You can choose a photo from a saved post or a photo you’ve uploaded. Tap the radio button below the image and select Next at the top.
Step 7: The selected image is used as the cover image for the article. You can add a title, change the cover photo, and add more details to the guide.
Interestingly, the tutorial title used auto-capitalization. It’s a nice touch from Instagram to bring consistency across all the guidelines.
Step 8: Tap the Add Post button at the bottom and add more photos (from saved posts and personal profiles) to your Instagram guide.
Step 9: You need to add a title for each product (required) and write a small description about that product (optional).
Step 10: You must add at least a few articles to the tutorial and press the Next button at the top.
Step 11: You can save the tutorial as a draft or share it on your Instagram account.
It may take a while before your instructions appear on the home screens of your followers. You can create product guides, set awesome cover photos, and add product images along with descriptions.
Similarly, you can create a holiday guide, add country names/flags to the cover photo, and talk about remembering places to visit in the guide.
The main limitation of the Instagram guide is that it doesn’t allow you to upload photos directly from your phone’s gallery. You must select photos from uploaded or saved posts.
How to check tutorials on Instagram
Whether you’ve created a tutorial or want to check out other people’s tutorials, the process is pretty straightforward. After you create a guide, it will start appearing in your account.
Step 1: Open Instagram and access your account.
Step 2: Check out the new tutorial with the familiar icon and tap it.
Step 3: Go through all your created Instagram tutorials.
You can open any guide and remove it from your account, or edit it with more content.
The main guide to Instagram
Similar to Instagram posts and stories, users can hide likes and comments for Instagram tutorials. How do you plan to use Instagram tutorials? Share your use case in the comments section below.
Categories: How to
Source: thpttranhungdao.edu.vn/en/
