Africa has a growing reputation as a thriving market for iGaming companies, notably in the field of sports betting. The continent’s ingrained love of football and other sports, combined with the success of countless African players at top European clubs and the astonishing growth of the local sports scene, has produced an ideal setting for these businesses. However, sportsbooks have seen the need for unique tactics to advertise their services to the African public. To do this, they enlisted the assistance of famous ambassadors who might increase the relatability and relevance of their brand to African customers. As a result, the number of African musical artists connecting with various sports betting organizations has increased significantly.
In this article, we will look closer into the collaborations between African musicians and artists who have joined forces with sports betting companies, actively promoting these brands to their followers.
Sam Samourai’s Collaboration with Paridirect
One notable example is acclaimed Congolese rapper, musician, and songwriter Sam Samourai. Sam Samourai is currently working as an ambassador for Congo’s top sportsbook Paridirect to promote their betting services across multiple platforms. One of the main markets where Partdirect operates is in the Democratic Republic of the Congo, and the collaboration with such a well-known musician is expected to boost the brand’s visibility and revenue dramatically. Sam Samourai, who is well-known for his steadfast commitment to representing and helping Congolese youth, lends the same spirit and enthusiasm to this relationship, representing the sportsbook.
King Kaka’s Deal with Sportsbet.io
The famous Kenyan rapper became famous with songs like Uko Chua, Adisia, and Swahili Shakespeare. His music rapidly gained thousands of fans both in Kenya and other African countries. Of course, it wasn’t long until international success came for the young rapper. With a wide fan base in Kenya and numerous entrepreneurial activities, the partnership between Kaka and Sportsbet.io felt natural. Starting in January 2022, he represents both the sportsbook and Bitcasino.io with plans to expand the collaboration. Among the numerous marketing campaigns and joint promotions, the partnership involves the musician’s record company and music label, Kaka Empire. Therefore, the sportsbook and casino gain access to other upcoming artists too. Timmy T Dat, Avril, and Dj Leqs are just a few examples of promising artists that joined the rapper’s label in recent years.
Davido and Slap Dee are Promoting 1xBet
Since 2021, the Nigerian singer Davido has served as an All-Africa ambassador for 1xBet and consistently expressed alignment with the esteemed bookmaker’s principles. Over the past years, the singer has witnessed a remarkable surge in popularity. His fourth album, Timeless, achieved a groundbreaking feat by becoming the inaugural African album to dominate the iTunes charts in the US. With fans streaming the artist’s songs across diverse music platforms over 50 million times, the album’s sales set a record within hours of its official release.
Switching over to Zambia, we have celebrated rapper Slapdee, who became the brand ambassador for the same company. 1xBet is really treating Africa as the next big market and is investing in local sports while collaborating with all the famous artists.
Khaligraph Jones and 22Bet in Kenya
Back in April, leading bookmaker 22Bet announced the appointment of Khaligraph Jones as their brand ambassador. The rapper from Kenya is in their first such collaboration with a bookmaker and aims to reach the same heights he did in his career. Brian Ouko Robert, better known by his stage name Khaligraph Jones, has been a prominent figure in the Kenyan music industry for more than ten years. He has received numerous accolades for his music, including the prestigious Soundcity MVP Award for Best Hip Hop in Africa in 2020.
More Exciting Developments on the Horizon
The rise of sports betting ambassadors among Africa’s musicians reflects the continent’s developing iGaming scene. With Africa’s rich sports culture, African players’ success on the global stage, and the tremendous growth of local sports scenes, it’s no surprise that sports betting companies are pursuing this market. By recruiting famous musicians as brand ambassadors, these companies may capitalize on the artists’ popularity and relatability, reaching a larger audience and increasing brand visibility. With more successful artists expected to collaborate with sports betting companies, the African gaming industry is poised to continue its extraordinary expansion and present exciting chances for both musicians and punters alike.
Categories: News
Source: thpttranhungdao.edu.vn/en/
